Makeedha Limited - contest

We are a start-up company seeking to establish a women’s costume/fashionjewellery brand in the UK.

Our aim is to provide quality traditional Indian jewellery with a contemporary twist.

The types of products that we anticipate will form part of our collections will be of a high quality, both in terms of design and craftsmanship

The target market will:

be primarily women from the Asian sub-continent; non-Asian women who have an interest in ethnic designs (i.e. a wider western market);

Aged 14 to early forties; and

the mid-marked (i.e. not low end budget products or high end exclusive designs).

The colours should be identifiable with the brand and should not make it elitist or very expensive (the target market being not cheap/not expensive but finding the middle range)

We like the colours mustard yellow / rusty orange (although we are open to and welcome other suggestions)

Logo should be easy on the eye Should not be “cartoon like” Logo should be contemporary/ have a funky edge

The perception should be classy funky and unique, eye catching but not tacky