This is a center affiliated with the university of Florida. It uses huge amounts of data to analyze drug effects in real-world populations after drugs are approved and marketed. Oftentimes, such analyses find unknown diseases effects or groups of patients in who the drug does not work as...
Nome dell'azienda: Center for Drug Evaluation and Safety
Slogan: We translate big data into even bigger, healthier and safer outcomes.
La nostra attività:
This is a center affiliated with the university of Florida. It uses huge amounts of data to analyze drug effects in real-world populations after drugs are approved and marketed. Oftentimes, such analyses find unknown diseases effects or groups of patients in who the drug does not work as expected. The science is called Pharmacoepidemiology and it combines epidemiological methods (i.e., ways to analysis was causes disease in populations) with pharmacology (i.e., the study how drugs work).
Settore: Medico e dentistico
Le tre cose principali che vogliamo comunicare attraverso il nostro logo:
#1 - bid data, e.g., digital data such 00011100101010 (like in the movie "matrix"
#2 - public health; better health outcomes, healthier people
#3 - drugs (medications)
Il nostro target:
academia, pharmaceutical industry, FDA
Gli stili a cui siamo interessati:
Emblema
Mascotte
Valori da comunicare:
Femminile
Maschile
Giovanile
Maturo
Lussuoso
Economico
Moderno
Classico
Divertente
Serio
Rumoroso
Calmo
Semplice
Complesso
Acuto
Ovvio
Colori preferiti:
the center is affiliated with the university of Florida; specifics about colors and branding are here: http://identity.ufl.edu/color/
Informazioni e idee aggiuntive:
The center acronym is CoDES (Center for Drug Evaluation and Safety). The "o" could be part of a 0/1 digit in digital code. It would also be good to bring home the public health aspect, i.e., healthy people around the globe; and of course, because everything is about drugs, it would be good to have drugs / medication included. not sure whether all of this fits into one ingle logo....
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