Concorso: H&A

La nostra attività:

We are a family team of accountants and tax preparers. We are looking to rebrand and want our logo to show more about who we are, even though the text is just "H & A". Our original logo was an oval with the letters H & A over it. Very simple. We like the idea of something similar with our new colours, however we are also open to finding a more "obvious" logo that showcases what we do, in some way. Our two main features are saving people tax, and being a family business. Would like to see how those could be incorporated (either one, or both)

Our main client is small businesses and private corporations who are also owned and operated as a family business. In this case both genders are equally targetted, age between 35-55, income between 100,000-2,000,000. Type of business is all over the map, realtors, construction, spa and salon, doctors, etc. Commonality is that they want someone else to take over the paperwork for them, so they can get back to their business.

Our secondary market is income tax returns, which everyone over 18 needs done. Our main market here is age 25-55, women are more commonly the one to contact us. All types of occupations, however we have a large market of subcontractors, moms with small home businesses, and realtors. Commonality is confusion and frustration doing it themselves, or with a competitor, and wanting someone who can SAVE MORE TAX for them.

We work across canada, however our target market is local to British Columbia. Our values, and those of our clients, is clear concise communication, saving money, not wasting time, less stress, easy to understand, and a commitment to excellence.

#1f2e47 rgb(31, 46, 71) hsl(218, 39%, 20%)

#ba8712 rgb(186, 135, 18) hsl(42, 82%, 40%)

*Blue as the main and background colour, if appropriate, and gold as a highlighter. White may also be used.

*This logo will be used on multiple backgrounds, hence an emblem style may be best so it can be used on any background. Would like it to be usable on black, white, as well as landscape images of lake/forest/sky type thing.

LOGO BRIEF: Fem-masc: 5 - We are a family team of 6 women and 2 men. Our audience is a mix. Prefer a more masculine look with a feminine touch. Young-mature: 6 We are aged 22 to 55, bridging new technology and education with wisdom and experience. Our new brand and website will include online submission of documents, hence moving toward technology Economical-Luxury: 6 Our pricing is in the middle, higher than H&R Block but more affordable than CPAs. Modern-classic: 4 We have come from a more